| You may obtain more information about the seminar and register online at www.xanadugallery.com/Boston
 | | Watch this 25 minute mini-workshop to get a beter idea of the content and presentation of the upcoming live workshop in Boston by clicking here. Please allow time for the workshop to load in Windows Media Player. | | | Have you always dreamed of creating your art full-time? Are you selling your work and tasting success, knowing thatothers appreciate what you have created? Are you ready to take your art career to the next level and start selling your work in galleries? You are invited to participate in an exclusive marketing seminar that will put you on the path of reaching your goal to become a professional, full-time artist. This unique seminar will give you marketing insights from Scottsdale, AZ gallery owner and author J. Jason Horejs. With over 16 years of gallery experience, including 8 years as owner of Xanadu, Horejs has experienced first-hand the challenges artists face when approaching galleries. He has also observed that many artists are making the same mistakes and are ill-prepared to be talking to gallery owners, setting themselves up for frustration and often failure. Amazingly, despite the fact that there are thousands of workshops and courses providing artists with opportunities to learn new artistic techniques and skills, there are very few opportunities to learn about the practical side of the art business, especially when it comes to the topic of finding the right galleries to carry your work and how best to approach them. Finding a great demand for information in this area, Horejs developed this intensive workshop that will provide you with an inside understanding of the gallery business. Armed with the knowledge of what gallery owners are looking for, what groundwork needs to be laid ahead of time and how best to present themselves, Horejs believes every artist can successfully find good representation for their work and generate sales. Read More about the workshop and register below or at www.xanadugallery.com/Boston.
Comments from past attendees to the workshop
Hi Jason
Went to Jackson Hole with my new portfolio (based on your class) and approached 3 galleries the way we practiced. The first one the owner was out and they were friendly, took my portfolio. The second one, the owner was very interested even wanted to see my samples and said she reevaluates her inventory every November and takes on new art at that time and was very interested. I went into a third gallery and she took my work on the spot including the sample raku hawk I had with me. So Yeah! Thanks for the great seminar.
Tammy Bality - Longmont, CO
www.spottedponystudio.com
"I just came back from doing a one day invitational art show in Baja Mexico. It was a great success with 4 large pieces sold. The best part is 2 of the pieces were purchased by a gallery buyer from Lake Tahoe (Truckee) for a gallery there . . . She also picked out several more large pieces, which she said she will purchase when she returns to Lake Tahoe, and wanted to see more of my work . . . Anyway, just thought I'd let you know. Never would have made these moves, or understood them without your seminar. "
Dan McGeorge - San Diego, CA
website
I would highly recommend the seminar. It was very well planned and executed. The pre-seminar 'assignment' was very beneficial. It gives us each a chance to talk about where we are at, show samples of our work, and share our goals. I know the packet I sent was reviewed and Jason had a feel for where I was at before meeting him in person. He had a feel for my painting style and had visited my website. I brought my portfolio along and had one on one time to hear his thoughts on my website and portfolio.
At the seminar I was very impressed by the organization of their presentation. It was much appreciated to have a ring bound booklet that covered (page by page) all the pertinent information so you weren't scrambling to write everything down and could just really listen. There also was a space on the page for notes or questions. A great handbook to refer to once you are back in the studio.
I can't say enough about how helpful and genuine . . .Jason was in sharing his experience in the art market. You felt very comfortable asking any question and that it goes beyond the seminar day as Jason invited us to email with any further questions that came up which we forgot to address that day. I have stopped by the gallery and ran some pricing questions past Jason and he was very helpful.
The seminar really gets you to look at all aspects of professional artist's marketing needs and how to prioritize getting it all accomplished. I wish you well on your artistic journey. This seminar gave me a burst of energy to accomplish my goals.
A fellow working artist with high hopes for the future!
KiKi Sweeney - Scottsdale, AZ
| | Presented by J. Jason Horejs
Author of "Starving" to Successful | The Artist's Guide to Navigating the Gallery Business and Selling More Art
| |  | | "Practical information, good strategies. Nice job, thanks!"
Dr. Maurice Sevigny, Dean, University of Arizona College of Fine Art, Tucson, AZ
"As a result of this seminar, I have a clearer picture of how to research gallery opportunities, and will continue to work on my portfolio." Blair Friederich, Tucson, AZ "Thank you so much for a very well done seminar! I feel like you took the mystery out of the Big Bad Gallery image that I had..." Joanne Margosian, San Diego, CA | | | Understand how to succeed in the art business from the perspective of a gallery owner |
| | J. Jason Horejs | | Owner, Xanadu Gallery, Scottsdale, Arizona | | 16 Years Gallery Experience | | Multi-Million $ in Art Sales | |
| | In this informative one-day class, you will learn | | How to create a consistent body of gallery-ready work | | What you should do to present your work in a manner that will appeal to galleries | | How to price your work | | How to organize your work and track your inventory | | How to best allocate your marketing efforts and dollars with an eye toward getting into galleries | | How to build your resume | | How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work | | How to confidently approach galleries and what to say when you meet the director or owner. | and much more . . .
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| | Includes | Seminar Materials
| Pre-seminar primer
| Lunch
| | | Seating is Limited
Reserve your space Today! | | Live Workshop only $39
Saturday, August 29th, Boston
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