12.4.14

Glimpse of Recent Sales | Spring 2014

RedDot | Artists' Edition
A glimpse of recent sales at Xanadu Gallery. Trouble Viewing? Try This Unsubscribe?
 
RedDot Blog | Art Marketing News For Artists
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Glimpse of Recent Sales | Spring 2014

by Xanadu Gallery Owner Jason Horejs
We have had a busy, and slightly odd Winter and Spring season in Scottsdale. Sales have been good, but sporadic. As I mentioned in a previous post, Surviving an Art Sales Slump, we've had some periods of  slower sales, and others of great sales. I expect that when we come to the end of the season, however, sales will be up from last year, a good sign for the continuing economic recovery in the art market.

Those of you who follow reddotblog know that I like to post images of some of the work that has recently sold either in the gallery, on xanadugallery.com, or through our monthly Art Catalogue. It's fun to see work that has caught our buyer's attention, and it's a good reminder that art is selling - something that is easy to forget if your sales have been a bit slow.
 
Read more and see the sold work . . .

Post image for Choice Overload | Cramming in too Much Art Hurts your Sales

Choice Overload

Cramming in too Much Art Hurts your Sales

by Xanadu Gallery Owner Jason Horejs
I recently watched a TED talk that reinforced my opinion of the importance of limiting the amount of art you try to display when you are trying to generate sales.

I have long maintained that it's a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it's better to show a limited number of pieces instead of trying to cram everything you can into your space.

I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe.  Your display will look better if each piece has its own visual space.

Read More . . .

Post image for The Many Challenges an Artist Faces

The Many Challenges an Artist Faces

by Xanadu Gallery Owner Jason Horejs
My father is an artist. For much of my childhood, my father spent part of his time pursuing his art, and the rest working to make ends meet. Eventually, he was able to become a full-time artist and fulfill his dream of focusing all of his time on creating his art. The journey wasn't easy.

The challenges that face an artist are many. It often takes years of education and practice to hone one's craft. It can be difficult to find work in the art field, and, as a consequence, many artists are forced to find other work for income. Often friends and family members discourage the full-time pursuit of art.

Read More . . .
http://www.xanadugallery.com/REDDOT/20111112/Buzz.jpg
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Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 | 866.483.1306 | WWW.XANADUGALLERY.COM
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9.4.14

Sell Your Art to Xanadu Gallery's Best Collectors | May Art Catalogue now Open for Reservations

Xanadu Gallery's Art Catalogue
Sell Your Art in Xanadu Gallery's May 2014 Catalogue | Trouble viewing? Try This Unsubscribe?
Share Your Art With Xanadu's Best Collectors

Xanadu Gallery's May 2014 Art Catalogue now Open For Reservations 

Full Page Ad for only $190

Click Here to Register


Over two years ago, Xanadu Gallery launched Art Catalogue. If you've been following Xanadu, you know we have been working to provide innovative platforms for artists to increase their exposure to qualified art buyers. For over five years we've been showing and selling artwork for artists like you from around the world on xanadugallery.com. Art Catalogue provides us an opportunity to showcase your work in an even more tangible way to our best buyers and direct them to your art on our site and on your own site.

We've been excited by the response we've received to the Catalogue. Not only has the Catalogue generated sales, we've had clients report they look forward to receiving the catalogue and display it on their coffee tables or other prominent places where guests can view it.

NEW: You can now choose whether you would like to include a single piece of art or up to 3 pieces of art on your page.

Click here to learn more and register for your space today!

Full Page $190

Click Here to Register
Share and Sell Your Art to Xanadu Gallery's Collectors
Xanadu Gallery | Scottsdale, AZ

Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251
480.368.9929 | 866.483.1306 | WWW.XANADUGALLERY.COM
 info@xanadugallery.com
46496736 | To stop receiving email from Xanadu Gallery please click here

7.4.14

Xanadu Broadcast | How to Write an Effective Blog Post

RedDot | Artists' Edition
Join us for a free broadcast from Xanadu Gallery. Trouble Viewing? Try This Unsubscribe?
 
RedDot Blog | Art Marketing News For Artists

Join us for a free broadcast, Tuesday, April 8, 2014 - See start time for your area below

Click here to Register
Creating a winning blog is arguably the best way for artists to build a following and to communicate with his or her collectors and fans. Producing quality posts is a the heart of every successful blog.

In past broadcasts, we have explored the overall question of whether an artist should blog, how often to blog, options for various platforms to use, and lots more.This broadcast is more specific - the anatomy of a blog post. We'll show you how to pick a topic, how to write a headline, and how to use proper SEO techniques to help get your posts ranked higher. We'll also discuss how long your title should be, how to write an informative description, and how to write headlines that get results.

Join us for this free broadcast on Tuesday, April 8, as we jump into the topic of how to write an effective blog post. We will show you how to incorporate tested theories and techniques for effective blogging.

This broadcast features art marketing experts and co-presenters, Jason Horejs, owner of Xanadu Gallery and publisher of RedDotBlog.com and Barney Davey, author of numerous art marketing books, and publisher of ArtBusinessBlog.com.?

Join us for this free broadcast?

To Register and Watch for Free

Register and watch the broadcast on our Google Hangout Page. Registration is completely free, just click on the "I'm Going" button (you must be signed in to a Google account to register).

You may also watch from YouTube.
Click here to Register

We Will Record the Session

If you can't attend the session live, register anyway. You will then have access to a recording of the session to watch at your convenience. Just go to YouTube after the broadcast to watch.

Start Time

Broadcast start time can be a bit confusing because of the various time zones in which our audience is located. There will be one broadcast, which will begin at 4:00 p.m. Pacific Time. When you register on the Google page, it will adjust the start time to your local time zone so you know when to sign in. You can also use the chart below to find your start time in the US.

Start Time by Time Zone
Time Zone   Start Time
Pacific 4:00 p.m.
Arizona 4:00 p.m.
Mountain 5:00 p.m.
Central 6:00 p.m.
Eastern 7:00 p.m.

Pass it on    
follow us on facebook
Follow us on Twitter
someone pass this on to you? join our mailing list!
 
Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 | 866.483.1306 | WWW.XANADUGALLERY.COM
46496736 | To stop receiving email from Xanadu Gallery please click here

2.4.14

Choice Overload | Cramming in too Much Art Hurts your Sales

RedDot | Artists' Edition
Trying to display too much art can hurt your sales. Trouble Viewing? Try This Unsubscribe?
 
RedDot Blog | Art Marketing News For Artists
Post image for Choice Overload | Cramming in too Much Art Hurts your Sales

Choice Overload

Cramming in too Much Art Hurts your Sales

by Xanadu Gallery Owner Jason Horejs
I recently watched a TED talk that reinforced my opinion of the importance of limiting the amount of art you try to display when you are trying to generate sales.

I have long maintained that it's a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it's better to show a limited number of pieces instead of trying to cram everything you can into your space.

I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe.  Your display will look better if each piece has its own visual space.

Read More . . .

Post image for The Many Challenges an Artist Faces

The Many Challenges an Artist Faces

by Xanadu Gallery Owner Jason Horejs
My father is an artist. For much of my childhood, my father spent part of his time pursuing his art, and the rest working to make ends meet. Eventually, he was able to become a full-time artist and fulfill his dream of focusing all of his time on creating his art. The journey wasn't easy.

The challenges that face an artist are many. It often takes years of education and practice to hone one's craft. It can be difficult to find work in the art field, and, as a consequence, many artists are forced to find other work for income. Often friends and family members discourage the full-time pursuit of art.

Read More . . .
Post image for Anatomy of a Sale | How We Used Photoshop to Make a $5,000 Art Sale

Anatomy of a Sale

How We Used Photoshop to Make a $5,000 Art Sale

by Xanadu Gallery Owner Jason Horejs
 
How many times have you heard this: "I like this painting, but the size won't work for my space"?

I'm sure I've heard the phrase hundreds, if not thousands, of times throughout my career in the gallery business. As much as we wish people would buy the art they love and find a space for it, there are times when space is a key consideration for the client.

I had just such a case with collectors recently. The couple was given a gift certificate to the gallery (which is a great idea I'll touch upon in a future post) and came in mid-January to spend it. They ended up buying several pieces, but while they were in the gallery they saw one of my father's desert landscape paintings and fell in love with it. The only problem? The space where they would place the piece was far too large for the painting's 20? x 60? dimensions. They tried to think of other locations where they could place the painting, but decided they didn't have another location for it. They decided, instead, to wait and see if something larger would come along for the space.

Read More . . .
http://www.xanadugallery.com/REDDOT/20111112/Buzz.jpg
Thumbnail image for Surviving An Art Sales Slump Surviving An Art Sales Slump
Thumbnail image for Podcast Recording Available  | Selling Your Art In Online Galleries Podcast Recording Available | Selling Your Art In Online Galleries
Thumbnail image for Defining Your Success as an Artist Defining Your Success as an Artist
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Thumbnail image for Collective Wisdom | Tips for Finding Reasonably Priced Art Supplies Collective Wisdom | Tips for Finding Reasonably Priced Art Supplies
Thumbnail image for A Look at Artists Who are Selling Well | Xanadu Gallery's 2014 State of the Art Survey A Look at Artists Who are Selling Well | Xanadu Gallery's 2014 State of the Art Survey
Thumbnail image for Going the Extra Mile | How Enthusiasm Can Boost Your Art Sales Going the Extra Mile | How Enthusiasm Can Boost Your Art Sales
Thumbnail image for Artist Optimism about the Art Market Increases | Xanadu Gallery's 2014 State of the Art Survey Artist Optimism about the Art Market Increases | Xanadu Gallery's 2014 State of the Art Survey
Thumbnail image for Initial Results - Participation | Xanadu Gallery's 2014 State of the Art Survey Initial Results - Participation | Xanadu Gallery's 2014 State of the Art Survey
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Thumbnail image for Becoming a Better Art Salesperson - Part 1 | Are you Chasing Away Your Buyers? Becoming a Better Art Salesperson - Part 1 | Are you Chasing Away Your Buyers?
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Thumbnail image for The Challenges of Framing Art The Challenges of Framing Art
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Thumbnail image for [Update: Recording Available] Free Broadcast For Artists | Ranking & Using Social Media [Update: Recording Available] Free Broadcast For Artists | Ranking & Using Social Media

Pass it on    
follow us on facebook
Follow us on Twitter
someone pass this on to you? join our mailing list!
 
Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 | 866.483.1306 | WWW.XANADUGALLERY.COM
46496736 | To stop receiving email from Xanadu Gallery please click here