Choice Overload

Cramming in too Much Art Hurts your Sales

by Xanadu Gallery Owner Jason Horejs

I recently watched a TED talk that reinforced my opinion of the importance of limiting the amount of art you try to display when you are trying to generate sales.

I have long maintained that it's a bad idea to try and show too much art at once. Whether the art is being shown in a gallery, or at a weekend art festival, I believe it's better to show a limited number of pieces instead of trying to cram everything you can into your space.

I believe that having too much art in one space hurts you in several ways. First, it makes your display look crowded and unprofessional. Most art needs some space to breathe. Your display will look better if each piece has its own visual space.

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The Many Challenges an Artist Faces

by Xanadu Gallery Owner Jason Horejs

My father is an artist. For much of my childhood, my father spent part of his time pursuing his art, and the rest working to make ends meet. Eventually, he was able to become a full-time artist and fulfill his dream of focusing all of his time on creating his art. The journey wasn't easy.

The challenges that face an artist are many. It often takes years of education and practice to hone one's craft. It can be difficult to find work in the art field, and, as a consequence, many artists are forced to find other work for income. Often friends and family members discourage the full-time pursuit of art.

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Anatomy of a Sale

How We Used Photoshop to Make a $5,000 Art Sale

by Xanadu Gallery Owner Jason Horejs

How many times have you heard this: "I like this painting, but the size won't work for my space"?

I'm sure I've heard the phrase hundreds, if not thousands, of times throughout my career in the gallery business. As much as we wish people would buy the art they love and find a space for it, there are times when space is a key consideration for the client.

I had just such a case with collectors recently. The couple was given a gift certificate to the gallery (which is a great idea I'll touch upon in a future post) and came in mid-January to spend it. They ended up buying several pieces, but while they were in the gallery they saw one of my father's desert landscape paintings and fell in love with it. The only problem? The space where they would place the piece was far too large for the painting's 20? x 60? dimensions. They tried to think of other locations where they could place the painting, but decided they didn't have another location for it. They decided, instead, to wait and see if something larger would come along for the space.

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	Surviving An Art Sales Slump
	Podcast Recording Available \| Selling Your Art In Online Galleries
	Defining Your Success as an Artist
	Could This be Why Artists Have a Hard Time Finding Local Representation?
	Artistic Productivity \| Cornerstone of a Successful Art Career
	Collective Wisdom \| Tips for Finding Reasonably Priced Art Supplies
	A Look at Artists Who are Selling Well \| Xanadu Gallery's 2014 State of the Art Survey
	Going the Extra Mile \| How Enthusiasm Can Boost Your Art Sales
	Artist Optimism about the Art Market Increases \| Xanadu Gallery's 2014 State of the Art Survey
	Initial Results - Participation \| Xanadu Gallery's 2014 State of the Art Survey
	Success Story - Gallery Representation
	Free Broadcast \| Ask Barney & Jason \| Open Q&A Session
	Becoming a Better Art Salesperson - Part 3 \| Restating Questions and Objections
	Becoming a Better Art Salesperson - Part 2 \| The Power of Silence
	Becoming a Better Art Salesperson - Part 1 \| Are you Chasing Away Your Buyers?
	Earning Potential \| Can a Fine Artist Make a Comfortable Living?
	Recording Available: Grow Your Art Business with Effective Planning and Strategizing
	Art Sales Success Story \| Selling Outside the Box
	"Starving" to Successful Story \| Gallery Representation Experience
	The Challenges of Framing Art
	The Possibilities and Pitfalls of Self-Representation for Artists
	[Update: Recording Available] Free Broadcast For Artists \| Ranking & Using Social Media