One of your biggest enemies in building strong relationships with collectors is time. Your customers may never stop liking you and your work, but they may instead do something far worse: stop thinking about you. Of course there are ways to prevent this. Marketing is as much about retaining former customers as it is about gaining new ones. So keep at your newsletters, your postcards, your open-studios - whatever it takes to stay in front of your buyers. We all know, however, even the best marketing can start to get stale after a while. Want to do something that will put you both front and center in a collector's mind and generate a boat-load of good will? Try this: Pick up the phone today and call a past customer. "Hi, this is _______________, you purchased a piece of art from me called _________________ about 18 months ago (or however long it's been). It's about time for the piece to be cleaned and I wanted to set up a time that would be convenient for you when I can stop by and do some basic cleaning and maintenance on the piece. It will only take about fifteen minutes, and there's no charge, what does your schedule look like later this week?" read more on our blog | 
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