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Steps for Selling Art to Difficult Customers There are times when sales come easily. The stars align and you have the right piece for the right person at the right time and everything clicks together. You and the client may hit it off and establish a great long-term relationship. At other times you have to work a little harder to make things come together - perhaps searching your inventory, or even creating a new piece for the buyer. If the customer is excited about the process and you can provide great service the client will look at you as someone who has gone above and beyond to help them meet their needs. Then there are those times when everything seems to go wrong despite your best efforts; this may happen even when you have done everything in your power to make your customer happy. Let's face it, some customers are harder to please than others. This last weekend provided an experience of the last type for us.  On Saturday afternoon, a couple came into the gallery and fell in love with the work of one of our artists. Ted and Beth (names changed to protect the innocent) both liked the artist's work and, while working with Ashley, Xanadu's marketing director, indicated they would like to see a couple of pieces in their North Scottsdale home. There was only one problem, this home is a second home for them, their primary residence is in the mid-west, and they would be leaving Monday morning. They wondered if there would be any possibility of having us take the artwork out to their home Saturday evening or sometime Sunday. Ashley came to my office and explained the situation. I came out to meet the clients and let them know I would be happy to make arrangements to show the pieces in their home that evening. I called my wife Carrie, and told her we would need to modify our evening plans to accommodate the delivery and she agreed to drive out with me to the client's home. When we arrived, Ted and Beth showed us in and indicated two spaces they were considering for the art. Their home was beautiful and the art was going to fit beautifully. One of the spaces was already occupied b a large painting in a heavy frame. I offered to move the piece to a new spot so that we could hang the new painting. Typically moving a piece of art is no big deal for me, after all we do it all the time in the gallery, but this piece was behind glass, heavy, and had mirror hooks instead of a wire, so it required a lot of measuring and grunting to get it hung in its new space. We then proceeded to place the two pieces we had brought. Click hear to read more and to learn my 6 principles for working with difficult customers Jason J. Jason Horejs Owner Xanadu Gallery

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Xanadu Gallery | 7039 E. Main St. #101 | Scottsdale, AZ 85251 | 480.368.9929 | 866.483.1306 | WWW.XANADUGALLERY.COM To stop receiving email from Xanadu Gallery please click here