Discussion: Are Promotional Sales Appropriate in the Art World?

by Xanadu Owner Jason Horejs

Recently, I received an email from an artist announcing her "End of the Year Holiday Sale." According to the email, this is the fifth consecutive year she has held the sale. All of the available work would be marked down by 30% to her email subscribers and social media followers.

My initial reaction to this kind of promotion is usually negative - I feel the art business is not one that lends itself well to this kind of effort. I never have sales of this kind for inventory in the gallery, and I discourage this approach whenever the discussion comes up in my frequent conversations with artists.

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