26.7.13

How to Hire a Personal Assistant for Your Art Business

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How to Hire a Personal Assistant for Your Art Business
by Xanadu Gallery Owner Jason Horejs

Several years ago my business was really beginning to pick up and I was becoming overwhelmed with all of the minutia involved in running a business. I could never seem to get caught up on my email. I was travelling a lot and coordinating all of the travel arrangements was eating up precious hours out of my day. Bookkeeping and sales tax reporting were nearly impossible to keep up with. I was often working 9-10 hour days, six days a week (not to mention work I was doing at home).

Though I had recently hired a new gallery director to help manage the sales side of the business, it was increasingly clear I also needed to hire someone to work directly with me to help me manage my day-to-day affairs. Ironically, however, this was in the depths of the recession and I felt nervous about hiring an assistant. I wasn't sure if business was going to continue to grow, and with a still-erratic cash flow I was worried about paying a new employee, even though I was only imagining the position as part time. I was also, honestly, worried about the extra tax filings I would obligate myself to with a new employee - would it be worth it for a part-time position?

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Post image for Dream Studio | A Visit to Guilloume's New Mexico Studio
Dream Studion | A Visit to Guilloume's New Mexico Studio
by Xanadu Gallery Owner Jason Horejs
I have had the opportunity to visit artists' studios all over the country. I love seeing where the magic of creation happens. Many artists I meet have worked very hard and made a lot of sacrifices to carve out studio space. For some it involves turning a spare bedroom or garage space into studio. Others are fortunate enough to be able to design and build their own studios.

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Post image for The Art Gallery is Dead . . . Long Live the Art Gallery
The Art Gallery is Dead . . . Long Live the Art Gallery
by Xanadu Gallery Owner Jason Horejs
I read with interest last week that Amazon.com is trying to get back into the fine art market by creating a partnership with some well-established art galleries. Amazon entered a partnership with Sotheby's in the early 2000's to create an online marketplace for high-end fine art, but backed out of the venture when sales failed to materialize. I've watched other online-only art ventures come and go without disrupting the industry as fundamentally as iTunes disrupted the music business or Amazon the book store model.

Still, it's clear that more and more art sales are shifting to the internet. It's always hard to get any kind of well-documented industry figures, but I've seen Xanadu's online sales grow significantly over the last five years to a point where online sales make up about 15% of total revenue. Our Studios Program has played a big part in that, but even with my traditionally represented artists, we're seeing growth in online sales.

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