Pricing your Artwork That's Done in a New Style or Using New Media

by Xanadu Gallery Owner Jason Horejs

I recently had a conversation with an artist and close friend who raised the question of how to price work that is outside the range of work that an artist normally does. He was experimenting with a new style and different media, and his question was, should he price it the same as his normal work, or should he introduce it at a different price point? I've heard this same question in a number of different forms over the years, and it raises several interesting issues.

First, is the value of art created on the merit of the work itself, or on the reputation and name of the artist? How can an artist introduce a new style of work without hurting his or her brand? How should the new work be introduced to collectors?

These are actually some pretty difficult questions, and I don't pretend to have all of the answers. I do have some thoughts, however, and I would love to start a discussion with the reddotblog community to hear your thoughts.

Read More . . .

[Update: Recording Available] Free Broadcast | Optimizing Your Website, a Discussion for Artists

Your website should be the hub of your digital identity. Your website will serve as a marketing tool and sales platform. Everything else you do online, your social media activity, blogging and email marketing revolve around your website. It's critical your site be a great reflection of you and your work.

Watch Broadcast Recording . . .

Free, 1-Year Digital Subscription to the Craft Report Magazine for RedDotBlog.com Readers

The Crafts Report has reached out with a special free offer for Xanadu Gallery artists and Reddotblog.com readers. By going to www.craftsreport.com/freeoffer and entering the code XANADU, you will get a free, 1-year subscription to the digital edition of the magazine. You will also get an option to receive the print version for 30% off if you prefer print, but that's optional.

Once you subscribe, you will receive a digital copy of the magazine by email within a few days. and then monthly issues via email for free for the next year.

The magazine has great, practical articles from art and craft industry experts, so be sure and take advantage of the free subscription.

If you would like to see what the digital version of the magazine looks like, go to http://viewer.zmags.com/publication/e97093bc#/e97093bc/1

Special thank to Travis Manney at Crafts Report for reaching out and making this possible!



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