15.10.13

The Possibilities and Pitfalls of Self-Representation for Artists

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The Possibilities and Pitfalls of Self-Representation for Artists

by Xanadu Gallery Owner Jason Horejs
Over the last several weeks, I have written about different types of venues where artists can show and sell their work. I discussed the ins and outs of showing with "vanity" galleries, co-op galleries, and traditional commercial galleries. When I started writing the series, I thought discussion of these three representation options would be sufficient. As I wrote the articles and read the comments, however, I realized that I would need to discuss the option of self-representation in order to have a full view of the options available to today's artist.

Self-representation has never been as viable as it is today. The internet has made it possible for an artist to set up a virtual gallery and reach out to collectors. With email, digital photos (and photoshop) and digital printing, it is fairly easy for an artist to present his work to the world in a manner that is every bit as professional as a gallery.

Read More . . .

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Free Broadcast Recording Available

Ranking & Using Social Media |Discussion for Artists

The impact and importance of social media cannot be easily dismissed. Social media has become a part of the everyday online life of millions of potential art buyers. It can be both a boon and a huge distraction and waste of time for artists. Learning how to assess and utilize social media is a critical skill.

How Do You Use Social Media?

  • Is it possible to make a successful art career today without engaging in social media?
  • Which social media should you be using?
  • Are you getting the most from the social media you are using?
These are questions tackled our most recent hangout for artists.

Watch the broadcast (free) . . .

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Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?

by Xanadu Gallery Owner Jason Horejs
Over the last several weeks, I've discussed the ins and outs of showing your artwork in "vanity" galleries and co-op galleries. I would like to round out the discussion by considering whether it's advisable for an artist to show his/her work in a traditional, consignment gallery. I won't pretend to be objective about this model, since this is the model my gallery operates under, but I hope the comments will help keep the conversation balanced.

When most artists express a desire to gain gallery exposure, it is probably a traditional gallery that they are imagining.

Read More . . .

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