4.12.13

Are you Chasing Away Your Art Buyers?

RedDot | Artists' Edition
Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art. Trouble Viewing? Try This Unsubscribe?
 
RedDot Blog | Art Marketing News For Artists
Are You Chasing Away Art Buyers?

Are you Chasing Away Your Art Buyers?

by Xanadu Gallery Owner Jason Horejs
Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art.

Selling art can be a real challenge, but the moment of the sale is exhilarating. Your artwork has just been, in a way, validated. The purchaser has said to you, "I think your work is good enough that I'm willing to part with my hard-earned money to acquire it."

For many artists, however, the sales come far too infrequently. While sales are not the only measure of success for an artist, sales not only validate the work, they allow and encourage you to create more.

Read More . . .

Post image for Glimpse of Recent Sales

Glimpse of Recent Sales

by Xanadu Gallery Owner Jason Horejs
 
From time to time, I like to post images of some of the work that has sold recently in the gallery or through xanadugallery.com. It's fun to see what has caught buyer's attention, and it's a good reminder that art is selling - in light of some of the comments to my post earlier this week, "Can a Fine Artist Make a Comfortable Living," this seems a necessary reminder.

As you might imagine, summer is a slow time in Scottsdale, but now that the temperature has dropped into the beautiful range, art buyers are back out. Here are some of the pieces that have sold in recent weeks.

Click here to view the images . . .
 

Post image for Earning Potential | Can a Fine Artist Make a Comfortable Living?

Earning Potential | Can a Fine Artist Make a Comfortable Living?

by Xanadu Gallery Owner Jason Horejs
 
As an art gallery owner, I have the opportunity to spend a lot of time with artists. I get to interact with artists across the spectrum - from those who are just getting started, to very well-established artists.During the course of my interactions with artists, I feel I have a great opportunity to take the pulse of the visual arts community. I get a sense of  the health of the broad art market, and I get a feel for the attitude of artists.

I'm happy to say, that as the economy slowly continues to improve, I'm beginning to see a more positive outlook among artists. Of course, that's looking on the positive side since artist sentiment and outlook has been so low for so long that it doesn't really have anywhere to go but up.

The last five years have been incredibly difficult for everyone, but for artists in particular. The recession and collapse of the housing market had a huge impact on art sales. Many galleries closed and the income for many artists dropped precipitously.

With all of the economic difficulties, I can understand how many artists have come to feel that commercial success is only a remote possibility, or that it simply isn't possible to make a living as an artist.

Read More . . .
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