28.1.14

Going the Extra Mile - How Enthusiasm Can Boost Your Art Sales

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 Post image for Going the Extra Mile | How Enthusiasm Can Boost Your Sales

Going the Extra Mile -

How Enthusiasm Can Boost Your

Art Sales 

I have discussed the importance of going the extra mile in previous posts. Elaine, Xanadu Gallery's Director, is the embodiment of providing customer service above and beyond what a collector might expect. Over the holidays we received a lead from the Scottsdale Gallery Association that several women were looking to buy a gift certificate for their parents.

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Post image for Artist Optimism about the Art Market Increases | Xanadu Gallery's 2014 State of the Art Survey

Artist Optimism about the Art Market Increases | Xanadu Gallery's 2014 State of the Art Survey

This years State of the Art Survey reflects a significant increase in positive sentiment about the art market. In this year's survey, 64% of respondents believe that the market is holding steady or improving, while only 36% believe the market is in decline. 45% believe the market is improving, which represents a more than 10% increase from last year's survey, and up 20% from the 2012 survey. 19% of responding artists feel the market is declining, down from 27% last year.

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Post image for Becoming a Better Art Salesperson - Part 3 | Restating Questions and Objections

Becoming a Better Art Salesperson - Part 3 | Restating Questions and Objections

by Xanadu Gallery Owner Jason Horejs
The typical reaction to a question or objection raised by a potential customer is to try and provide an immediate answer. After gaining some sales experience, you will have heard all the questions and objections, and will have a ready answer for each. I would encourage you to resist the temptation to blurt out an immediate answer, and instead restate your clients question or objection in your own words. This is a simple thing to do once you get the hang of it, but you will be amazed at how much it impacts your ability to help your customer solve her own questions or perceived problems. That's a real key - helping your client solve her own problems, instead of trying to solve them for her.

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