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Artistic Productivity | Cornerstone of a Successful Art Career |
| by Xanadu Gallery Owner Jason Horejs |
Having spent over 20 years in the gallery business, I've noticed a key common trait of financially successful artists: they are constantly in the studio, hard at work. I would describe these artists as productive and prolific. The realities of the art market today are such, that in order to generate regular sales and establish a strong collector base for your work, you have to have significant inventory. To a certain degree it's a numbers game. You have to have enough work available so that you can show the work in a variety of venues and get the work in front of enough people to reach the buyers. Read More . . . |
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Podcast Recording | Leveraging Email to Generate More Art Sales |
| Click here to watch the recording |
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Collective Wisdom | Tips for Finding Reasonably Priced Art Supplies |
| by Xanadu Gallery Owner Jason Horejs |
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I have long advocated the importance of creating the highest quality work in order to maximize your sales and your chances for gallery representation. A discussion of quality begins with materials. Are you investing in the highest quality materials you can obtain? Setting aside framing for two-dimensional artists and basing for three-dimensional artists, it's critical you strive to find the best materials you can obtain for your art. I find that many artists, early on in their careers, are tempted to skimp with materials in order to save money. This is completely understandable, your material costs are a huge portion of your outlay, and often budgets are limited. Read More . . . |
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