From the Archive

Artists: Are you Consistent? A Gallery Owner's Perspective

by Xanadu Gallery Owner Jason Horejs

I've recently had several great discussions with artists about artistic consistency and why it's important as you begin building relationships with collectors and galleries. I decided consistency would make a great topic for a blog post,only to realize I had already written a post on the subject.

I thought that since I had forgotten about it, you might have as well (or might not have read it yet). Consistency is such an important principle that I would like to point you to the post from 2012, as well as the great comments submitted by readers.

Post:

A number of years ago, I was approached by an artist who was seeking gallery representation in Scottsdale. She had been into the gallery during an opening and after striking up a conversation, had asked if she might stop back by the gallery and present her portfolio to me when I had more time. I had agreed and she was now back in the gallery on a quiet weekday afternoon with portfolio in hand.

The moment I saw the portfolio I knew I was in trouble. I am not exaggerating to say that this portfolio was at least two inches thick and must have weighed a good eight or nine pounds. After a brief conversation and reintroduction, she handed me the portfolio and said, "this is really only a small sampling of my work - I've been painting for over forty years and I have hundreds more images."

Read More . . .

Artistic Productivity | Cornerstone of a Successful Art Career

by Xanadu Gallery Owner Jason Horejs

Having spent over 20 years in the gallery business, I've noticed a key common trait of financially successful artists: they are constantly in the studio, hard at work. I would describe these artists as productive and prolific.

The realities of the art market today are such, that in order to generate regular sales and establish a strong collector base for your work, you have to have significant inventory. To a certain degree it's a numbers game. You have to have enough work available so that you can show the work in a variety of venues and get the work in front of enough people to reach the buyers.

Read More . . .

Podcast Recording | Leveraging Email to Generate More Art Sales

Click here to watch the recording


	Collective Wisdom \| Tips for Finding Reasonably Priced Art Supplies
	A Look at Artists Who are Selling Well \| Xanadu Gallery's 2014 State of the Art Survey
	Going the Extra Mile \| How Enthusiasm Can Boost Your Art Sales
	Artist Optimism about the Art Market Increases \| Xanadu Gallery's 2014 State of the Art Survey
	Initial Results - Participation \| Xanadu Gallery's 2014 State of the Art Survey
	Success Story - Gallery Representation
	Free Broadcast \| Ask Barney & Jason \| Open Q&A Session
	Becoming a Better Art Salesperson - Part 3 \| Restating Questions and Objections
	Becoming a Better Art Salesperson - Part 2 \| The Power of Silence
	Becoming a Better Art Salesperson - Part 1 \| Are you Chasing Away Your Buyers?
	Earning Potential \| Can a Fine Artist Make a Comfortable Living?
	Recording Available: Grow Your Art Business with Effective Planning and Strategizing
	Art Sales Success Story \| Selling Outside the Box
	"Starving" to Successful Story \| Gallery Representation Experience
	The Challenges of Framing Art
	The Possibilities and Pitfalls of Self-Representation for Artists
	[Update: Recording Available] Free Broadcast For Artists \| Ranking & Using Social Media
	Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?
	Is Showing your Art in a Co-op Gallery Worthwhile?