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Keeping in touch with your past buyers can be one of the best ways to market your work. Trouble Viewing? Try This

RedDot Blog | Art Marketing News For Artists

Keeping in Touch With Collectors

by Xanadu Gallery Owner Jason Horejs

Marketing art can be a huge challenge. How do you get your art in front of people who will not only love it, but want to buy it as well? Should you invest in magazine ads? Participate in art festivals? Show your work in a local gallery? All valid tactics you should be pursuing, but you may be overlooking your best marketing opportunity: Selling to collectors who have purchased your work in the past.

This seems like an obvious suggestion - after all, past buyers clearly like your work and have explicitly told you they are qualified to purchase(nothing says "I can buy" like pulling out the credit card and buying). Yet I find that many artists and galleries are not putting their full efforts into marketing to past purchasers. If you aren't actively pursuing sales with past collectors you are neglecting your best pool of potential buyers.

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A Look at Artists Who are Selling Well

Xanadu Gallery's 2014 State of the Art Survey

by Xanadu Gallery Owner Jason Horejs

Today we look at artists who are reporting strong sales for their work over the last year to see what they are doing to generate those sales and their attitudes about the market.

The first thing we learn about $50k+ artists is that they are overwhelmingly full-time artists - 91% report that art is their full time occupation. This should come as no surprise. Constant, consistent hard work is required to generate strong sales.

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Going the Extra Mile -

How Enthusiasm Can Boost Your

Art Sales

I have discussed the importance of going the extra mile in previous posts. Elaine, Xanadu Gallery's Director, is the embodiment of providing customer service above and beyond what a collector might expect. Over the holidays we received a lead from the Scottsdale Gallery Association that several women were looking to buy a gift certificate for their parents.

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Artist Optimism about the Art Market Increases | Xanadu Gallery's 2014 State of the Art Survey

This years State of the Art Survey reflects a significant increase in positive sentiment about the art market. In this year's survey, 64% of respondents believe that the market is holding steady or improving, while only 36% believe the market is in decline. 45% believe the market is improving, which represents a more than 10% increase from last year's survey, and up 20% from the 2012 survey. 19% of responding artists feel the market is declining, down from 27% last year.

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	Initial Results - Participation \| Xanadu Gallery's 2014 State of the Art Survey
	Success Story - Gallery Representation
	Free Broadcast \| Ask Barney & Jason \| Open Q&A Session
	Becoming a Better Art Salesperson - Part 3 \| Restating Questions and Objections
	Becoming a Better Art Salesperson - Part 2 \| The Power of Silence
	Becoming a Better Art Salesperson - Part 1 \| Are you Chasing Away Your Buyers?
	Earning Potential \| Can a Fine Artist Make a Comfortable Living?
	Recording Available: Grow Your Art Business with Effective Planning and Strategizing
	Art Sales Success Story \| Selling Outside the Box
	"Starving" to Successful Story \| Gallery Representation Experience
	The Challenges of Framing Art
	The Possibilities and Pitfalls of Self-Representation for Artists
	[Update: Recording Available] Free Broadcast For Artists \| Ranking & Using Social Media
	Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?
	Is Showing your Art in a Co-op Gallery Worthwhile?
	Glimpses of Xanadu Gallery
	Should Artists Show their Art in "Vanity" Galleries?
	Pricing your Artwork That's Done in a New Style or Using New Media
	[Update: Recording Available] Free Broadcast \| Optimizing Your Website, a Discussion for Artists
	Free, 1-Year Digital Subscription to the Craft Report Magazine