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Anatomy of a Sale How We Used Photoshop to Make a $5,000 Art Sale |
| by Xanadu Gallery Owner Jason Horejs |
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How many times have you heard this: "I like this painting, but the size won't work for my space"?
I'm sure I've heard the phrase hundreds, if not thousands, of times throughout my career in the gallery business. As much as we wish people would buy the art they love and find a space for it, there are times when space is a key consideration for the client.
I had just such a case with collectors recently. The couple was given a gift certificate to the gallery (which is a great idea I'll touch upon in a future post) and came in mid-January to spend it. They ended up buying several pieces, but while they were in the gallery they saw one of my father's desert landscape paintings and fell in love with it. The only problem? The space where they would place the piece was far too large for the painting's 20? x 60? dimensions. They tried to think of other locations where they could place the painting, but decided they didn't have another location for it. They decided, instead, to wait and see if something larger would come along for the space.
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Surviving An Art Sales Slump |
| by Xanadu Gallery Owner Jason Horejs |
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Last night, at Art Walk, we had two major sales. Art Walk doesn't always generate sales, so it is exciting to see sales at the weekly event. These sales were even more important, however, because they marked the end of a sales slump. Even though we are in the middle of our high season, we had almost ten days without a sale.
If you've been in the art business for any length of time, you've probably experienced a slump yourself. I'm not talking about an overall drop in the market (like the one we've been through for the last five or six years), nor am I talking about a general lack of exposure and sales opportunities. Those are different issues altogether. What I'm talking about is a sudden decline (or disappearance!) of sales when things had been humming along and sales had been coming at a steady pace.
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Podcast Recording Available Selling Your Art In Online Galleries |
| Click here to watch the free podcast recording |
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Defining Your Success as an Artist |
| by Xanadu Gallery Owner Jason Horejs |
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There is no one-size-fits-all definition of success for an artist One of the great advantages of pursuing art is the personal freedom you enjoy as an artist. As an artist, you are master of your studio, and what happens there is completely up to you. No one can tell you how to create, and no one can define success for you.
Having spent twenty plus years in the gallery business, I've met and worked with hundreds of artists, and every single one of them has different goals. Each uses different metrics to define success.
There are several common goals many artists strive to achieve, however. As you think about your future success, I would encourage you to consider each of these areas and decide how important each is to you. Your priorities will help determine how you approach the business of art.
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