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There's nothing in the art business like the thrill of making a sale. Something magical happens when you are able to help a buyer connect with a piece of art, and then guide them through the process of making that art a part of their life. Whether you are in the gallery business, as I am, or an artist, the sale is the goal of all of your business and marketing efforts. Over the years I have learned that if I don't close a sale on the spot, the likelihood of making the sale decreases dramatically. Once a client has walked out the door the impulse to buy cools immediately and continues to decrease over time. If the question for the collector is "can I live without this piece of art?" the more time that passes after encountering an interesting work of art, the more likely they are to reply to themselves, "apparently I can live without it - I seem to be doing fine so far." For this reason it can be very tempting to give up on a sale once a potential buyer has walked out the door. RESIST THIS TEMPTATION! | 
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