Is Your Ability to Sell Your Art (and Yourself) Affected by Your Body Language?

by Xanadu Owner Jason Horejs

You may not realize it, or may not want to admit it, but as an artist, salesmanship plays a big part in your success. Artists who are selling their work directly to collectors at shows and art festivals are the most directly involved in the sales process. Even artists who are working with galleries, however, have to sell themselves and their work to potential galleries, and to collectors at openings and other events.

I've written books for both types of artists - those who are looking to build or strengthen relationships with galleries ("Starving" to Successful) and those who are selling directly (How to Sell Art). In these books I talk about a number of different factors that play into becoming a more successful salesperson and artist. I share the importance of projecting confidence in yourself through both verbal and nonverbal language in both books.

Recently, I listened to a talk by Amy Cuddy that provided great insight and reinforcement into the importance of body language in social interactions. Cuddy, a social psychologist, researcher and professor at Harvard Business School, gave the talk at the TED conference this summer, and her findings related to body language are fascinating. I encourage you to watch the short video of the talk which I have included on our blog.

. . . Read More & Watch the Video by Clicking here


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