Should Artists Show their Art in "Vanity" Galleries?

by Xanadu Gallery Owner Jason Horejs

In a recent interview, I was asked where I saw the the art gallery business going in the next ten years. This is a very interesting question and could have resulted in an hour-long conversation on its own. Because I only had a few minutes to reply in the interview, I pointed to three trends I see as being very important to the future of the business. I mentioned the increasing importance of self-promotion for artists. I talked about the move toward increasing online sales. Finally, I predicted that we would see a rise in the number of art galleries charging a fee to show and sell artwork. Even as I write this, I can see that there's great discussion to be had in all of those topics (watch for future blog posts!). It's the third and final point is wish to focus on here, however.

I frequently have artists write me about their encounters with galleries that are asking for a fee to show work. Last week, for example, I received the following email from artist Kim Jones-

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Pricing your Artwork That's Done in a New Style or Using New Media

by Xanadu Gallery Owner Jason Horejs

I recently had a conversation with an artist and close friend who raised the question of how to price work that is outside the range of work that an artist normally does. He was experimenting with a new style and different media, and his question was, should he price it the same as his normal work, or should he introduce it at a different price point? I've heard this same question in a number of different forms over the years, and it raises several interesting issues.

First, is the value of art created on the merit of the work itself, or on the reputation and name of the artist? How can an artist introduce a new style of work without hurting his or her brand? How should the new work be introduced to collectors?

These are actually some pretty difficult questions, and I don't pretend to have all of the answers. I do have some thoughts, however, and I would love to start a discussion with the reddotblog community to hear your thoughts.

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[Update: Recording Available] Free Broadcast | Optimizing Your Website, a Discussion for Artists

Your website should be the hub of your digital identity. Your website will serve as a marketing tool and sales platform. Everything else you do online, your social media activity, blogging and email marketing revolve around your website. It's critical your site be a great reflection of you and your work.

Watch Broadcast Recording . . .


	Free, 1-Year Digital Subscription to the Craft Report Magazine
	Taking the Leap \| Making Art Your Full-time Profession
	Responding to Negative Feedback About Your Art
	How do You Ask For the Close When Selling Art? \| Collective Wisdom
	A Love Letter to Art, Or What it All Means to Me
	Recording Available: Don't Steal My Art! \| Copyright & Intellectual Property for Artists
	Debate: Do Galleries Deserve Perpetual Commissions for Sales to Clients They Discovered?
	Debate: Should Art Galleries Split Commissions?
	My Love/Hate Relationship With Email \| How to Conquer your Inbox
	Listen to This \| Alec Baldwin Interviews Artist Eric Fischl
	Recording Available \| How to Network to Find Qualified Art Buyers
	Mountains
	Book Club Broadcast Recording Available \| Van Gogh - the Life
	Ask A Gallery Owner \| Should I Sign my Photographic Prints on the Front?
	A Sampling of Art Sold During our 2012-2013 Season
	Showing Your Art in Cafés, Restaurants, Banks and Other Venues