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Xanadu Gallery's Artist Resource Store on Square Marketplace |
| by Xanadu Gallery Owner Jason Horejs |
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We've just set up a Square Marketplace Store - Check it out at https://squareup.com/market/xanadu-gallery. I've written two books that help artists approach the art business in a more professional way. Both of the books have been best-sellers in Amazon.com's Business of Art category. I've been selling the books online since I wrote them. And yet, I've never had a real online store where the books could be purchased directly from me - just landing pages on my site for each of the books. The landing pages have been fine, but if you don't know how to get to the landing page, you would have no idea how to access the books. There are obvious advantages to having a store where the books, along with other books I feel are great resources for artists can be easily found. So why has it taken me so long to create a web store? The main reason is that I've had many other projects on my plate with the gallery, publishing reddotblog.com, and with ARTsala.com, that have taken precedence. Read More . . . |
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Becoming a Better Art Salesperson - Part 2 | The Power of Silence |
| by Xanadu Gallery Owner Jason Horejs |
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One of the most powerful, and yet most underused sales tools is silence. Many salespeople mistakenly think that selling is a process of talking potential customers into buying something. While establishing rapport and creating narrative are important, we often make the mistake of saying too much. I've listened to salespeople fill every moment of an encounter with talk, never giving the buyer a chance to commit. As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. Read More . . . |
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Are you Chasing Away Your Art Buyers? |
| by Xanadu Gallery Owner Jason Horejs |
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Certain phrases will give art buyers just the excuse they need to abandon their purchase. Learn the phrases you should avoid when selling art. Selling art can be a real challenge, but the moment of the sale is exhilarating. Your artwork has just been, in a way, validated. The purchaser has said to you, "I think your work is good enough that I'm willing to part with my hard-earned money to acquire it." For many artists, however, the sales come far too infrequently. While sales are not the only measure of success for an artist, sales not only validate the work, they allow and encourage you to create more. Read More . . . |
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Glimpse of Recent Sales |
| by Xanadu Gallery Owner Jason Horejs |
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From time to time, I like to post images of some of the work that has sold recently in the gallery or through xanadugallery.com. It's fun to see what has caught buyer's attention, and it's a good reminder that art is selling - in light of some of the comments to my post earlier this week, "Can a Fine Artist Make a Comfortable Living," this seems a necessary reminder. As you might imagine, summer is a slow time in Scottsdale, but now that the temperature has dropped into the beautiful range, art buyers are back out. Here are some of the pieces that have sold in recent weeks. Click here to view the images . . . |
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