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What Questions Would you Like to See in Xanadu Gallery's 2014 State of the Art Survey? |
| by Xanadu Gallery Owner Jason Horejs |
It's time for Xanadu Gallery's annual State of the Art Survey. Early next week we will launch our third annual survey where we take the pulse of the art industry and get a sense of the art business climate. This year, I would like to give you the opportunity to have input on the questions for the survey. Is there a metric you would like to see us survey this year? Is there a detail of the business you would like to have us tease out? Read More . . . |
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Becoming a Better Art Salesperson - Part 3 | Restating Questions and Objections |
| by Xanadu Gallery Owner Jason Horejs |
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The typical reaction to a question or objection raised by a potential customer is to try and provide an immediate answer. After gaining some sales experience, you will have heard all the questions and objections, and will have a ready answer for each. I would encourage you to resist the temptation to blurt out an immediate answer, and instead restate your clients question or objection in your own words. This is a simple thing to do once you get the hang of it, but you will be amazed at how much it impacts your ability to help your customer solve her own questions or perceived problems. That's a real key - helping your client solve her own problems, instead of trying to solve them for her. Read More . . . |
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Becoming a Better Art Salesperson - Part 2 | The Power of Silence |
| by Xanadu Gallery Owner Jason Horejs |
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One of the most powerful, and yet most underused sales tools is silence. Many salespeople mistakenly think that selling is a process of talking potential customers into buying something. While establishing rapport and creating narrative are important, we often make the mistake of saying too much. I've listened to salespeople fill every moment of an encounter with talk, never giving the buyer a chance to commit. As your client finds an interesting piece and you move toward the close, silence can be far more powerful than talk. Read More . . . |
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