Free Broadcast | Email Marketing Tips - Leveraging Email to Generate More Art

Broadcast Tuesday, February 11, 2014, 5:00 p.m. Mountain.

In the digital age, there are many tools you can use to reach out to potential customers. The last several years have seen an explosion in communication channels. You can share your artwork on your blog, Youtube, Facebook, LinkedIn, Twitter, Pinterest, and Tumblr, just to name a few.

Often overlooked, however, is one of the most powerful tools - email. A well-cultivated email list gives you a direct channel of communication with potential buyers.

In this month's broadcast, Barney and Jason will discuss how to build a powerful email strategy and give you tips on how to make your emails effective.

Register for the Broadcast

Join us for this free broadcast by registering at https://plus.google.com/events/ci21a7m1utgs6o3mic9sem023io (you must be logged in to a Google account to register). You may also watch the broadcast on YouTube (no registration required) by going to http://www.youtube.com/watch?v=MnIysVahALE

Ask a Question!

This will be an interactive session, you can leave questions on the event page (https://plus.google.com/events/ci21a7m1utgs6o3mic9sem023io ) and you will be able to ask questions live during the broadcast.

Start Time by Time Zone
Time Zone	Start Time
Pacific	4:00 pm
Arizona	5:00 pm
Mountain	5:00 pm
Central	6:00 pm
Eastern	7:00 pm

Collective Wisdom | Tips for Finding Reasonably Priced Art Supplies

by Xanadu Gallery Owner Jason Horejs

I have long advocated the importance of creating the highest quality work in order to maximize your sales and your chances for gallery representation. A discussion of quality begins with materials. Are you investing in the highest quality materials you can obtain? Setting aside framing for two-dimensional artists and basing for three-dimensional artists, it's critical you strive to find the best materials you can obtain for your art. I find that many artists, early on in their careers, are tempted to skimp with materials in order to save money. This is completely understandable, your material costs are a huge portion of your outlay, and often budgets are limited.

Read More . . .

Keeping in Touch With Collectors

by Xanadu Gallery Owner Jason Horejs

Marketing art can be a huge challenge. How do you get your art in front of people who will not only love it, but want to buy it as well? Should you invest in magazine ads? Participate in art festivals? Show your work in a local gallery? All valid tactics you should be pursuing, but you may be overlooking your best marketing opportunity: Selling to collectors who have purchased your work in the past.

This seems like an obvious suggestion - after all, past buyers clearly like your work and have explicitly told you they are qualified to purchase(nothing says "I can buy" like pulling out the credit card and buying). Yet I find that many artists and galleries are not putting their full efforts into marketing to past purchasers. If you aren't actively pursuing sales with past collectors you are neglecting your best pool of potential buyers.

Read More . . .



	Going the Extra Mile \| How Enthusiasm Can Boost Your Art Sales
	Artist Optimism about the Art Market Increases \| Xanadu Gallery's 2014 State of the Art Survey
	Initial Results - Participation \| Xanadu Gallery's 2014 State of the Art Survey
	Success Story - Gallery Representation
	Free Broadcast \| Ask Barney & Jason \| Open Q&A Session
	Becoming a Better Art Salesperson - Part 3 \| Restating Questions and Objections
	Becoming a Better Art Salesperson - Part 2 \| The Power of Silence
	Becoming a Better Art Salesperson - Part 1 \| Are you Chasing Away Your Buyers?
	Earning Potential \| Can a Fine Artist Make a Comfortable Living?
	Recording Available: Grow Your Art Business with Effective Planning and Strategizing
	Art Sales Success Story \| Selling Outside the Box
	"Starving" to Successful Story \| Gallery Representation Experience
	The Challenges of Framing Art
	The Possibilities and Pitfalls of Self-Representation for Artists
	[Update: Recording Available] Free Broadcast For Artists \| Ranking & Using Social Media
	Does it Make Sense To Show Your Art in Commercial (Consignment) Galleries?
	Is Showing your Art in a Co-op Gallery Worthwhile?
	Glimpses of Xanadu Gallery
	Should Artists Show their Art in "Vanity" Galleries?